Firstly we will start by telling you about the importance of connecting with a profile on LinkedIn. Later, we would move on to the pros and cons of LinkedIn sales automation bots.
People can see your contact information if you have entered any- maybe, your contact number, email address, residential address, work address, websites. They use bots that collect all the information about you and add that to their database. After this, they might send you emails or messages randomly or share your information with other companies.
Pros and cons of LinkedIn Sales automation Bots
A LinkedIn page explains what is the various degree of connection and what that means.
Let us inform you that in brief:
a) 1st -degree connection
The one with which you directly connect because you have accepted their invitation or they did. You can see the 1st -degree icon right next to their names in the profile and you can directly send them messages on LinkedIn.
b) 2nd-degree connection
These are the contacts that are connected to your 1st -degree connections. Similarly, you can see a 2nd-degree icon next to their names in their profile. you can connect them through In mail or introduction.
c) 3rd -degree connection
The people who connect to your 2nd connections are known as 3rd -degree connections. Similarly like the other two degrees, you can see a 3rd- degree icon beside the contacts in their profiles, and like the 2nd -degree connections, you can only contact them through In mail or introduction.
By doing this you are ultimately exposing your network to your eternal network effect. Like others, soon you will be clear what are the pros and cons of LinkedIn bots.
What do the LinkedIn sales automation bots do?
There are many things bots can do. We can mention them here:
- They can automate the connection with new users which makes you grow your network more.
- Can automate sending messages or emails to your 1st connection.
- They can automate the following and un-following of high profile users in your list.
- Validate your connections automatically.
When you turn on the bots, they generate a list of users you want to add as your target.
This is done by the sales navigator. People can filter the benchmark they are looking for.
The bots will segregate the contact list based on the degree of connections. Then they will send relevant emails or messages to the list of connections. Also, they personalize the templates and messages according to the possible connections.
Check out our related blog on LinkedIn Bots:
How do the LinkedIn sales automation bots work?
We already discussed what do bots do in the above-mentioned topic. When you turn on the bots, they can invite and connect hundreds of people easily to join your network in a very short time.
We will tell you what can happen in general when you are accepting a connection request.
- Your details are collected and put in the databases. Then you might share the information with other companies or you can use them for your marketing campaigns.
- After you connect with the bots, you can get an email, text, or LinkedIn messages which will share their products and services.
- They use one of your information mainly the email address and scrape it to the social media platforms like Facebook and Twitter to aim at you as well as people like you.
Disadvantages of bots
We know that many of you might think that using Bots will automate a lot many things in their business software. Their LinkedIn accounts like sending personalized messages and email to contacts, connect with more people, validating the connections in your contact list, etc. which is very true. Therefore, you may want to install bots in your tools. But after the pros, know the cons of LinkedIn bots which you do not want to happen. They are as follows:
I) Using bots may lead to your LinkedIn account deletion or discontinuation because you will be breaching the terms and conditions you agreed while you signed up for the LinkedIn account. We don’t think anybody will want that to happen.
II) If you connect with a lot of many users just to send them text messages, emails, LinkedIn messages, and spam then you are not going to achieve anything. It is a bad business practice just to disturb them with spam.
III) While performing online marketing, you have to be careful about what they are doing, and how. The content you share, how the company is represented to the users. A little imperfection can lead to a negative impact on your business.
IV) The original content that you are adding to the LinkedIn account will not get many views. The reason behind this is when you post the content it is sent to your 1st- degree connections. Only if they like your content LinkedIn will pass on to 2nd and 3rd- degree connections. If people do not like what you have posted, they won’t care about interacting. Ultimately, your content will get very low reach and LinkedIn will mark your content as poor.
How will you identify a LinkedIn Sales Automation Bot?
It is important to differentiate between a bot and a genuine profile. If someone looks interested in connecting with you, you may contact them for sure, else ignore the one which is bots. We are discussing a few ways you can identify a bot on LinkedIn:
a) Incomplete profile
When you encounter a profile that has few details in their profile or missing employment details, incomplete information about the person. Just give a thought that why would someone join lots of groups and contacts without providing any details about their employment. There is a huge possibility of it being a bot just to gather volumes of profiles in a short time.
b) Check profile pictures
If the profile images are very gorgeous, looks unreal then you can figure out it through google image search, you will get the source of the image and it will tell you whether the person has purchased the image from the stock.
c) Very few or no recommendations
Every genuine profile must have some recommendations. If you find a profile with no recommendations, you don’t have a clue about the profile and we suggest you not to connect with such a profile.
d) Fewer connections
Profiles with fewer connections can be bots and not genuine ones. Avoid connecting with profiles less than 40-50 connections.
e) Fake identities
You must have heard about getting connection requests from profiles of CEOs and directors of well-known companies. Then you find out shortly that the real profile also exists on LinkedIn. These profiles look suspicious and require to be investigated and searched over the internet. They may be frauds asking you to click on a link for providing personal information and payment to register for a job vacancy or promotions, get rich quick schemes, etc.
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