Advantages and Disadvantages of Sales Automation technology

  • March 15, 2021

In this content, we will know about the advantages and disadvantages of sales automation technology. Every software or technology adoption has some benefits and also some drawbacks.  

Click here to find our blog on reasons for adopting sales automation technology:


Sales automation technology is used by the sales team or the salesperson to manage or structure the database of the customer. The adopted technology is to arrange customer relationship management with privacy. It provides all the detailed information in the system and it makes it reliable for the salesperson. In other words, you can say that the salesforce technology works as an assistant for the sales team but at the same time also has some disadvantages where the system seems to have a lot of complications and can be difficult for the older people to function and understand it.  

We will list a few advantages and disadvantages of Sales automation technology. 




1. Bring down the Human Resource and yield more productivity 

It saves a lot of time that would otherwise be wasted on manual reports and data maintenance and increases productivity.  

Easily accessible and gives better communication to plan the sales strategy and support sales-related activities. It also gives a better analysis of the database and helps them to improve the performance.  


2. Easy database management 

If you are using good software or technology then you will have more data accuracy. The information you collect from the lead is well managed by connecting the customer with the concerned organization. You need all the vital detail about the customer when you contact them which you store in the reports for future analysis. For bigger businesses, it is not at all safe to use the traditional manual database management system, it could cause data loss or incomplete detail in the database.  


3. Less human error

With the use of system and technology, it further reduces the error by humans. You can achieve that by eliminating unnecessary steps and setting control and the supply chain is organized properly. The sales reps can use real-time data and verify any changes or updates. 

In the case of inventory control, it is much easier and helpful to manage through salesforce automation than the traditional method as it can have more errors and low productivity.  


4. Response Time 

Your customers will appreciate it if the response time is less. As the information or the essential data is present in the database. It will be easier to find the solution and response time will automatically be less. The information provided will also be relevant and the information you collect from the customers is recorded on time and the data is updated. You can be sure that there are no duplicate data.   


5. Sales Forecast accuracy 

As you record the information about the leads in a single database or software. Further, forecasting the sales results for the next quarter can be much easier. When you have all the details about the past sales in the same platform or the software then you can easily analyze the past sales without the help of the analytics feature.


6. Electronic data interchange 

Nowadays it is essential to provide electronic data interchange to meet the demands of the customers. Moreover, it facilitates the small and medium-sized businesses to provide a better quality service to the customers and bridge the communication gap between the owners and the service partners. Through this, the sales agents or partners can directly place orders for their clients. You can achieve all this by implementing salesforce automation technology.


Sales automation technology



  1. Time-consuming 

Sometimes, data entry in the software can be time-consuming depending on the length of the data. To make it accurate and precise, we use the automated database, but for a lengthy database, it would be time taking and a little troublesome. 


2. Maintenance cost and training 

Businesses are adopting automation technology for a competitive market but you have to make a note that implementing the software or technology requires a maintenance cost as you need to install it and need the assistance of technical experts. The software is overall expensive to maintain and successful implementation of this requires a high internet connection quality which can be a bit costlier for small or medium-sized businesses.   

After the implementation of software, you require appropriate training on the application which is indeed costly. The training should be provided to all the employees and the management so that they are aware and comfortable about the software use and implementations. Being a versatile platform that supplements the sales process. It is quite complicated to learn without an expert trainer.  Some organizations arrange seminars and training sessions to offer the software as well as proper training to understand and implement it.   


3. Robotic tone 

The information after automation, data will not have a personal touch. There might be some contacts that value their personality and presence in the sales efforts and they require a personal touch in it. Hence, you have to keep a separate file for those contacts that require a personal touch.  


5. High transparency and hackers, virus 

One of the biggest challenges of Salesforce automation technology is higher transparency. In order to make the technology compatible and easy to access, it becomes transparent which means anybody in the organization can access the software. 

As a result, it can lead hackers or viruses to access the information and create a disorder in the business system. The security threats from the computer network usually come from hackers and viruses and that could result in data loss and damaged resources.


check the FAQs of salesforce automation technology on Hubspot:


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